Commercial & Advertising Photography in Belgium
In a visual-driven market, your imagery is the first point of contact with your audience. Whether it is a signature restaurant dish, an artisanal product, or a curated brand identity, we create high-end, strategic visuals that capture the texture, communicate value, and stimulate conversion.
VIEW PORTFOLIOPackshot and Product Photography
Products on white for e-commerce and marketplaces. Thirty images that match each other, delivered in the dimensions your platform demands rather than cropped square and hoped for.
The value of packshot work is never in one image. It is in thirty that match — same distance, same angle, same white, same shadow. A catalogue where the product changes size between rows reads as amateur even when every individual file is technically correct, and the customer registers it without being able to name it. The framing template is built once at the start and applied to the entire set, which is why consistency can be promised in advance rather than hoped for at delivery. Marketplace specifications are the second half of the job and the half most often skipped. Every platform sets its own rules on background, margins, file weight and what proportion of the frame the product must fill. Files that miss them are rejected, and the rejection tends to arrive after the listing deadline, when there is no time to reshoot. Those requirements are checked against the target platform before anything is delivered. On artificial intelligence, the honest position rather than the defensive one: for simple objects on a white background, generated imagery is increasingly capable, and no price will hold that line. Two things still require a camera. If you already have images from an in-house shoot or a supplier, they can be brought to a single standard rather than reshot — see retouching. Clothing is a different setup and lives on the e-commerce clothing page.
Thirty items sounds like a large budget. How is this priced?
Per item once you pass a volume threshold, not per day. The cost is therefore predictable before you ship anything and scales with your catalogue rather than with how long the work takes me. Splitting a range across two invoices by shooting bestsellers first is normal and costs nothing extra.
Our listing goes live in ten days. Is that realistic?
Usually yes — a set of around thirty items is one shooting day with delivery inside the week. The variable is not our calendar but when the products physically arrive. Tell us the listing date first and the schedule is planned backwards from it.
How do we know all thirty will actually match?
Ask any photographer for two files from the same past catalogue shot on different days, and compare the whites and the crops. It takes a minute and tells you more than a portfolio does, because a portfolio shows selected images and a catalogue is judged on its worst one.
Who prepares the products, and what if the platform rejects a file?
You send or drop off the items; basic preparation is included. Platform requirements are verified before delivery, so a rejection should not happen — and if a specification changes after delivery, the affected files are corrected rather than requoted.
AI can generate product images now. Why photograph at all?
For a plain object on white, that is a fair question and the answer is partly yes. It stops being true the moment the surface reflects, the material is transparent, or the customer measures the parcel against the picture. Generation also has to start somewhere — and that somewhere is a real photograph of your product.
Brand Content and Lifestyle Photography
Your product in a real setting — in use, in context, with people. Material for social media, campaigns and advertising rather than catalogue listings.
A packshot answers what the product is. Lifestyle answers who it is for and where it belongs, which is a different question and a different budget line — usually marketing rather than e-commerce. Most brands need both and confuse them, then wonder why a white-background image performs poorly as an advertisement.
This is where generated imagery sits in the middle rather than at either extreme, and it is worth being precise about it. AI builds a convincing scene around a product, but the product itself still has to be photographed live before anything can be constructed around it. The practical consequence for you is that the live session is the asset and the variations are cheap — an argument for shooting once properly rather than repeatedly and approximately.
The work is billed by the hour with a minimum rather than as a package, because it varies too much to package honestly. Three hours in a shop is a different job from three hours with a model and three set-ups. An hourly structure keeps that variation visible instead of hiding it behind a vague starting price that quietly assumes the simplest version.
Models, locations and props are arranged separately and billed at cost. Advertising use is a separate licence — organic social media is included, paid media is not, and that distinction is stated before the shoot rather than discovered when the campaign is booked.
An hourly rate makes the budget hard to approve. Can we get a fixed figure?
Yes — once the brief names the locations, the number of set-ups and whether people appear, the hours become predictable and the quote is fixed. The hourly structure exists so that a simple shoot is not priced as a complex one, not to leave the number open.
We need content for a campaign starting in three weeks.
A single session usually produces enough for several months of posting if the brief is narrow. What kills a content day is trying to cover three concepts at once — the output drops and none of them is finished.
How do we know the images will fit our brand rather than look generic?
Because the references are agreed before the day and the set-ups are written down. Send what you want it to resemble; we will say which parts are achievable in the planned hours. A photographer who cannot describe the output in advance is asking you to fund a discovery process.
Can we run these as paid advertising?
Under a separate advertising licence, yes. Organic social media is included as standard. Raise the campaign intention at briefing — retrofitting advertising rights after a shoot, particularly when people appear in frame, is where this goes wrong.
Our team already shoots content on a phone. Why commission this?
Keep doing it — phone content has a register that commissioned work cannot fake, and the two are not competitors. What a phone does not produce is a consistent set that holds up as a paid advertisement or a campaign key visual, which is a different job.
Amazon-Ready Product Photography
Built to marketplace specification, not adapted to it afterwards: main image on pure white at the required fill ratio, secondary angles, infographics legible on a phone. Files upload without coming back.
An ordinary product photograph and a marketplace-compliant one are not the same file. The main image has to sit on pure white with the product occupying a specified proportion of the frame; secondary images follow their own rules; infographic overlays have to stay legible at thumbnail size on a phone, which is where the listing is actually read. Producing this from a standard packshot set means reworking every file, which is why it is built as its own package rather than sold as an option.
Rejection is the risk worth pricing against. A file that misses the specification comes back after the listing deadline, and the cost is not the reshoot — it is the launch window. Requirements are verified against the target platform before delivery, and the platform is confirmed at briefing because the rules differ between marketplaces and change without announcement.
Infographics are the part most sellers underestimate. They carry the size, the material, the contents of the box and the one differentiator that would otherwise sit unread in the description. On a phone they are read in less time than a sentence takes, so they are designed for that size rather than shrunk into it.
Why does this cost more than a standard packshot of the same items?
Because it is not the same deliverable. Every file is produced against a written specification — fill ratio, background value, dimensions, weight — and infographics are designed on top. A standard set converted afterwards costs more in rework than doing it correctly once.
Our launch date is fixed. What happens if a file is rejected?
Specifications are checked before delivery precisely so that does not happen. If a platform changes a rule after delivery, the affected files are corrected rather than requoted — the launch window is the thing being protected here, not the invoice.
How do we know the files will actually pass?
Because compliance is a checklist, not a judgement. Ask for the specification the set was built against; if a photographer cannot produce one, the files were shot to taste and checked by eye, which is how rejections happen.
We sell on several marketplaces. Does one set cover all of them?
Not automatically — rules differ, particularly on fill ratio and secondary images. Name every platform at briefing and the set is built to the strictest one, with variants where a platform is genuinely incompatible. Retrofitting a second marketplace later is the avoidable expense here.
Our current listings sell fine. Why change the images?
Then change nothing globally. Reshoot the two or three listings where traffic arrives but conversion does not — that gap is usually the main image, and it is measurable within a fortnight rather than argued about.
Our Workflow: Streamlined Efficiency Without Sacrificing Quality
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Brief & Concept
We start with a short brief covering the products, the platform or menu requirements, and the visual style you're after — clean packshot, lifestyle, or food on the table. This sets the shot list, lighting and colour approach before the shoot day, so nothing is improvised on set.
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The Shooting Process
The shoot takes place in the studio or on-site (restaurant, cafe, boutique). Utilizing professional, high-end strobe and modified natural light, I precisely control focus, shadows, and reflections to make the food or product look lively, premium, and appetizing.
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Post-Production
High-end editing and meticulous retouching. This includes professional color grading, contrast adjustment, cleaning up minor blemishes, and formatting files for seamless integration into your platforms (Shopify, Amazon, print, or social media).
Packshot and product, food and restaurant, marketplace-ready sets, brand content and beauty. Every file is checked against the platform before it reaches you, not after a rejection. Tell us how many items and which platform: fixed quote the same day, specification included.
Show It the Way It Deserves
Your brand deserves to be seen in the best light. You've invested months of hard work and passion into creating your perfect product, menu, or culinary concept. It's time for visuals that match that perfection. From a targeted product feature to full-scale commercial advertising campaign production, I am ready to bring your vision to life. Don't settle for less. Contact me to let your efforts shine at full power!