Lookbook is more than just the images that show the clothing or accessories – it is a story told through looks, lighting, and emotions. In the fashion industry, it is important to present the brand visually and, therefore, companies require professional photography to gain attention and build their brand identity.
Lookbook is not just a fashion photoshoot. It is an idea that involves fashion, trends, lighting effects, and the models’ feelings. Every shooting is always accompanied by a lengthy discussion of who the target audience of the brand is, what mood should the lookbook carry, and what is planned to be done with the photos.
Lookbook photos can be taken in a studio or outdoors – in the city, in beautiful interiors, or in the open air. It is all idea-based. I use professional models, makeup artists, and stylists to ensure that the perfect look is achieved to bring out the best in the collection. This results in creative and unique lighting, ideal composition, and a lot of focus to produce high-quality and professional photos.
Lookbook photography is not just the process of showing the products but the process of producing the image that will be remembered and noticed. Good photography makes the collections come to life, engage the customer, and drive the customer to action.
If you are in search of a lookbook that can help to embody the spirit of your brand and make it stand out, I am here to assist you. Allow me to meet you and come up with a photo concept that will interest your audience and align with your brand’s identity.